Google Ads vs. Facebook Ads for Real Estate Agencies: Finding Success
Google Ads and Facebook Ads are two of the most popular digital marketing platforms , and they can both be effective for real estate agencies. However, there are some key differences between the two platforms, and it's important to choose the right one for your specific needs and goals. Google Ads Google Ads is a pay-per-click (PPC) platform, which refers to the fact that advertisers only pay when their ad is clicked. Google Ads ads are displayed at the top of search results pages (SERPs) and on other websites across the web. Google Ads is a great way to target people who are already interested in your product or service. For example, you can target your ads to people who are searching for keywords like "real estate agent near me" or "sell my house fast." Facebook Ads Facebook Ads is a social media advertising platform that allows advertisers to target their ads to specific demographics and interests. For example, you can target your ads to people who are intere...